SEO, Why do you have to use it?

Search Engine Optimization (SEO) commonly known also as "search engine optimizers" is one of the internet marketing strategy nowadays, that considers how search engines work and what people search for. It is the process of getting your website to the top of the search engines. SEO has proven to be one of the most cost-effective forms of marketing available.
Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Search engine optimization, can also provide other Internet marketing services including: search-friendly web design, pay-per-click (PPC) advertising campaigns, link building programs, social media optimization, blog optimization and marketing, targeted local search marketing, and mobile marketing optimization.
There are many reasons why SEO have to be used. A very important part of the SEO services is that it can identify the best possible keywords to target with your online marketing campaigns. Intelligent keyword choice is essential for reaching the right audience.SEO services improve the volume and quality of traffic to a web site from search engines via “organic” search results. The organic search results are the ones that pull up in the main body of the search results page. It also uses another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.